Insta content aggregators, beware. Instagram head Adam Mosseri said that Instagram is going to be making some changes to its platform to benefit creators, like promoting original content over reposts. The main target seems to be Reels, where we’ve all probably seen reposted videos that did well on TikTok and that have just been moved over. So now, IG is going to be giving some extra oomph to original Reels, and burying reposts down in the rankings.
They’re also letting anyone use product tags now, and they’re going to allow profiles to be put into different categories – we, for example, will land in the “news” category!
“If you create something from scratch,” Mosseri said in a video explaining the new features, “you should get more credit than if you are re-sharing something that you found from someone else. We’re going to try and do more to try and value original content more, particularly compared to reposted content.”
“As we lean more into recommendations it’s becoming increasingly important that we don’t overvalue aggregators,” Mosseri tweeted, “as that would be bad for creators, and therefore bad for Instagram long term.”