How can Hong Kong’s Pale Ink, a sugar-free coffee liqueur, echo the global turmoil of the past two years?
In late 2018, Kit and Joseph Cheung founded Hong Kong’s first local gin brand, Perfume Trees Gin, as an ode to the city. But their most recent project, the world’s first sugar-free coffee gin liqueur, echoes the turmoil of the past two years.
Aptly named Pale Ink and