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ARHT Media expands the possibilities of communication with holograms
Throughout the pandemic, we’ve seen many kinds of scenarios where we’ve adapted to the situation and its limitations through the use of technology. Whether we’re using video calling platforms to attend online classes or hold work meetings, or catching the latest film releases on streaming services like Netflix, the way we communicate and consume culture and entertainment is undeniably shifting.
ARHT Media approaches this concept from a practical point of view – through holographic technology, people can be at any place, any time, without being restricted by any physical or time-related constraints. ARHT has developed HoloPresence, a technology that connects holographic speakers with real people, giving them an interactive hybrid experience that exists outside of physical limitations.
This technology will also be used at the 46th Hong Kong International Film Festival (HKIFF) from August 15 to 31. As the event will be a hybrid festival with both in-person and online screenings, innovative technology like HoloPresence can help create interactive online and offline experiences.
TMS spoke with ARHT CEO Larry O’Reilly to learn more about how this holographic technology can change how we consume information.
Expanding holographic technology
Before becoming the CEO of ARHT, O’Reilly spent over 20 years at IMAX as the President of Worldwide Sales. At IMAX, his primary focus was convincing movie studios that the sheer benefits IMAX had to offer would outweigh the cost of the technology.
In late 2017, O’Reilly was hired by ARHT to write a new business plan for the company, and he became CEO the following year. He found a similar goal to achieve with his new company, and he simplified ARHT’s operations to focus on a specific aim. “I saw the opportunity to overcome a business problem – getting people to meetings and events that they are unable to be at,” recalls O’Reilly. The company was also able to reduce costs associated with the technology by reducing the size of the displays, developing a standard suite of projects and training technicians all around the world.