Businesses may have come to a halt due to the coronavirus pandemic – but not Apple. Apple hasn’t let anything stop them from working to release their highly anticipated new iPhone. Reports have finally surfaced regarding the details of the new iPhone 12, and we’ve got the scoop on what to expect.
New offerings and coronavirus delays
Apple, notorious for their expensive phones, released a phone earlier this year with one of their lowest price tags yet – the second generation iPhone SE. The device essentially had all the qualities of the previous model (the iPhone 11) but with the appearance of the iPhone 8, which was the last phone to use the signature home button. The iPhone SE sold as low as US$399.
Apple scheduled a live event on YouTube for September 10, which lines up with their previous dates of unveiling new iPhones. Back in July, chief financial officer Luca Maestri confirmed during a quarterly earning report that the release of the new iPhone will be postponed by a few weeks – perhaps until October. For now, with no official confirmation from Apple about the live event, a sooner release of the new iPhone is mere speculation amid rumors from excited fans.
Price, size, models and more
The iPhone 12 is expected to come in four models – iPhone 12 (5.4-inch), iPhone 12 Max (6.1-inch), iPhone 12 Pro (6.1-inch) and iPhone 12 Pro Max (6.7-inch). Pricing for the iPhones will start at US$699, US$799, US$1049 and US$1149 respectively.
While the pricing for the iPhones is nothing new, there’s been quite a bit of behind-the-scenes work as to how Apple has maintained its competitive prices. Despite incorporating new elements into their smartphones, Apple’s prices stay the same, managed through other cutbacks.
Apple is using Sub-6GHz 5G technology for the iPhone 12 and iPhone 12 Max, which was expected to increase the selling price by US$75-$85. Millimeter wave technology for the iPhone 12 Pro and iPhone 12 Pro Max would put an extra US$125-$135 on each phone, so the company is cutting costs on other aspects of the new iPhones to balance the costs.
Apple is also cutting back and downgrading the iPhone’s battery technology to maintain pricing levels. The batteries of the iPhone 12 line will reportedly be 40-50% cheaper than previous batteries supplied to Apple.
The new iPhone 12 and iPhone 12 Max will have dual cameras, just like iPhone 11 and iPhone 11 Max, while iPhone 12 Pro and iPhone 12 Pro Max will have four – yes, that’s right, four – cameras. The four cameras will add accurate distance and depth to photos like never before.
Apart from the difference in pricing and sizes, the iPhone 12 and iPhone 12 Max will be available in aluminum while the iPhone 12 Pro and iPhone 12 Pro Max will be available in stainless steel.
Hopefully, the wait for the new iPhone 12 will be short and the much anticipated devices will be released soon. Once a release is announced, the devices will be available by pre-order on Apple’s website, so you can get ahead of the game and arrange to receive your new iPhone on release day.
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