Founded in 2012 by David Yeung, Green Monday, a pioneer of plant-based food in Asia, is committed to promoting environmentally friendly, sustainable food and developing innovating plant-based products. Partnering with 7-Eleven, Green Monday launched a line of plant-based meals including some classic dim sum and some easy grab-and-go meals to be offered in more than 700 stores. Plus, they’ve developed more than 30 plant-based snacks that will be available in 150 stores.
This launch is ideal for those seeking plant-based alternatives and hoping to lead more health-conscious lifestyles. Two exclusive ready meals by OmniEat are free from added preservatives and MSG. Using ultra-low temperature “Flash Frozen” technology, Green Monday preserves the nutritional value of these ready meals as well as the natural flavors and textures of the ingredients. 7-Eleven exclusively offers Omnieat’s take on some cha chaan tang classics. Available to grab and go are the OmniPork Strip Spaghetti in Black Pepper Sauce and OmniPork Strip Rice Vermicelli with Sesame in Teriyaki Sauce.
Plant-based versions of popular Hong Kong dim sums will also be available with the launch of OmniEat Siu Mai and OmniEat Crystal Dumplings – both of which are made free from cholesterol and trans-fat. In addition, plant-based beverages such as Califia Farms Chocolate/Unsweetened Oat Drinks will be made available at 7-Eleven, packaged in handy, small-sized bottles that can be conveniently consumed when you’re out and about.
Alex Liu, Managing Director of 7-Eleven Hong Kong and Macau, says “finding tasty plant-based food conveniently and around the clock can still be a challenge.” With vegetarianism becoming a popular lifestyle choice, Liu believes their “extensive store network and the fact that [7-Eleven] are open 24 hours enables them to meet the needs of customers and offer them plant-based options anytime, anywhere.”
Yeung believes this partnership with 7-Eleven, Hong Kong’s largest convenience store chain, will have “an enormous impact on promoting a plant-based lifestyle and that the selection from Green Common, including ready meals, dim sum and snacks, gives 7-Eleven’s customers greater choice when it comes to quick and convenient plant-based options.” With this launch available at 7-Elevens citywide, it enables “busy Hong Kongers to lead a green lifestyle conveniently, anytime and anywhere”.
A selection of OmniEat’s new ready meals and Califia Farms plant-based beverages will also be added to 7-Eleven’s menu on Deliveroo, “so now everyone can enjoy plant-based food quickly and easily, at home or at the office.”
Is your business doing something cool that you want to show off? Get in touch at hello@themilsource.com
