• About
  • Advertise
  • Careers
  • Write for us
  • Contact
  • Terms of service
Sunday, May 29, 2022
The Millennial Source
TMS
Home Lifestyle

A look at Campo Marzio’s vision to functional luxury for the “young executive”

byPhoebe Woofterand Edited byChristine Dulion
January 18, 2022
in Lifestyle
Campo Marzio

Source: Campo Marzio

Share on FacebookShare on TwitterShare on Linkedin

World-renowned Italian company Campo Marzio believes that luxury shouldn’t compromise functionality. They stand by the belief that the stylish deserve both, along with a fashionable splash of vibrancy. The brand’s vision presents business as fashion and arms people working and traveling with style that goes beyond the surface. 

Founded in 1933, Campo Marzio had its beginnings in Via di Campo Marzio, also known as the stationary sector of Rome. “Bottega Artigiana,” its original name, focused first on developing writing implements. Each product on offer is created in-house, and the Marzio team produces and distributes items characterized by timeless craftsmanship, innovation and color. 

Campo Marzio early beginnings
Source: Campo Marzio

If you thought that stationary didn’t quite belong in fashion, think again. Campo Marzio has re-imagined how modern professionals think about and use writing implements.

Since its founding, especially during the 1990s, Campo Marzio’s product line has diversified considerably to include accessories like backpacks, bags, notebooks, journals and more. Campo Marzio has since extended its reach to attain international acclaim while maintaining its ties to classic Italian craftsmanship. The brand now includes more than 50 locations in over 30 countries.

We spoke with Campo Marzio’s Asia Development Manager Vlada Davidovic to learn more about the brand’s belief in functional luxury and its expansion into Asia and the Hong Kong market. 

Expanding to Asia

View this post on Instagram

A post shared by CAMPO MARZIO ROMA (@campomarzioroma)

“With the Asian market, we focused on three things: color, functionality and trendiness,” says Vlada Davidovic. “Japan, Korea, Hong Kong [and] Singapore have the tendency to like color, trends, functionality and good prices.”

From the product itself to the signature orange shopping bag, Campo Marzio presents a united brand tied together by the three words Davidovic names: color, function, trend. But simply because they play along with trends doesn’t mean they can’t adhere to their tradition of innovation. 

“We have the freedom to experiment with our products,” says Davidovic. “Because, you know, older luxury brands have a very strict line to follow. We can get out of the cliché.” 

Davidovic emphasizes the popularity of women’s bags and the opportunity for product line experimentation. “In the last two years we have expanded our women’s bags,” he says. 

“Women’s bags are quite successful because the ladies in Asia like to shop for colorful products and original designs. For example, we have what we call a 3-in-1 tote bag. The bag is reversible. We have one side that you can reverse to have the second color. And also it has an easily detachable pouch to carry your lunch.”

Campo Marzio and the young executive

Campo Marzio and the young executive
Source: Campo Marzio

Davidovic calls Campo Marzio’s primary customer the young executive. “They like luxury brands, but they like us as an alternative brand,” says Davidovic. “We’re easier going and more functional.” 

If you’re wondering what a young executive looks like, think of people in the 30-45 age range with white-collar jobs. They’re always in a hurry and need multifunctional products to help them get through the day with style and efficiency. 

View this post on Instagram

A post shared by CAMPO MARZIO ROMA (@campomarzioroma)

Davidovic describes bags designed for business that speaks to the company’s mission of working in style. They’re precisely the kind of multifunctional item a business person would need to stay organized and prepared. 

“These bags allow you to bring your computer, your iPad, your papers, so you can be ready for your meetings,” explains Davidovic. “And all of your devices are kept safe.” Some bags can even provide storage for shopping outings or extra clothes for post-office workouts. 

Bridging the gap between stationary and style

Campo Marzio reinvents stationary
Source: Campo Marzio

If you’re wondering how stationary can be fashionable, check out Campo Marzio’s website, plump with beautiful products, and you’ll understand. The modern pens, Italian leather goods and other accessories complete the work-in-style aesthetic, an aspect of work-life that has recently risen in popularity. 

The pandemic opened up space for professionals to focus on reinventing their office space at home, giving people time to indulge in luxury goods.

View this post on Instagram

A post shared by CAMPO MARZIO ROMA (@campomarzioroma)

To give you an idea of how Campo Marzio has made stationary stylish, let’s look into a few of their most popular items. For example, the bestselling polka dot mini ballpoint pen of the MIPO collection comes in various bright colors. It’s playful and elegant with a brass finish. 

Another popular pen comes from the Minny pen line: a modern fountain pen. Its rounded shape and small size make it perfect for a portable pen that doesn’t neglect beauty. The idea is that with one of Campo Marzio’s pens, you can make memories while writing. Their pens use universal pen refills, so you can keep using them for the long run – this is a statement pen. 

View this post on Instagram

A post shared by CAMPO MARZIO ROMA (@campomarzioroma)

The simple but sleek notebooks and journals make the perfect vessel for writing down your notes and thoughts. And if you fret over losing your prized writing implements, Campo Marzio created a faux leather pen case to keep track of your favorite pens. 

Seeking a few more fashionable items for your desk? Peruse their website for desk accessories like mouse pads, paper cutters, memo cardholders, photo frames, desk organizer sets and more. If you’re concerned about environmental impact, check out their EcoSMART collection.

Is your business doing something cool that you want to show off? Get in touch at [email protected]

Like TMS? Subscribe to our free daily newsletter

Related

Tags: Hong KongLifestyletravel
ShareTweetShare

Latest Posts

Breer

Cheers to Breer – the social enterprise inspiring us to upcycle our food scraps

May 28, 2022
Fav: On AIr

Get to know visual podcast channel Fav: On Air

May 26, 2022
Hong Kong customs

Hong Kong customs seizes illegal smoking products worth millions after e-cigarette ban

May 26, 2022

Hong Kong border controls “unlikely” to be relaxed before June 30 amid “significant amount” of imported cases, says Lam

May 25, 2022

Artist Jana Benitez on art, emotion and connection in the human experience

May 24, 2022

Wil Fang: The man behind the cookie, how he rolls with the punches and his plans outside of food and the city

May 21, 2022

Hong Kong authorities are thinking of banning Telegram. Here’s what you need to know

May 18, 2022

Hong Kong railway enthusiasts rush to board the newly-opened cross-harbor section at dawn

May 16, 2022

Hong Kong Dog Rescue’s mission to save shelter dogs across the city

May 15, 2022

SUBSCRIBE TO THE TMS NEWSLETTER

By providing your email, you agree to our Privacy Policy

The Millennial Source Ltd. 2021

No Result
View All Result
  • Your daily briefing
  • About us
  • Explore
    • Startups
    • Climate change
    • Tech giants
    • Crypto
    • The future of work
    • Banking giants
    • Economy
  • Lifestyle
  • TMS archives
  • Write for us
  • Contact
  • Privacy Policy & Terms

© 2022 The Millennial Source Ltd.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

string(24) "jsonld single post debug"
The Millennial Source
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.