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Social media used to be where we’d all go to check out what’s going on in the world. Now, social media platforms like Facebook, Instagram, TikTok and especially X (formerly Twitter) have been making headlines lately. Meta launching its (possibly underperforming) Threads network as an extension of Instagram, state censorship actions over TikTok and the potential Elon Musk vs.Mark Zuckerberg cage fight have been in the news cycle a lot over the past few months. And, at this point, articles with titles like “Elon Musk makes another annoying change to X” are everywhere.
It’s all a bit exhausting. Is there anywhere to social network in peace?
Apparently, LinkedIn might be the answer.
Launched about 20 years ago in 2003, LinkedIn is a social site for professional networking and career development. Users can connect with coworkers, friends and others, and organizations can update their audiences on relevant internal developments. There’s even a job board feature. But is LinkedIn cool now?
While other social media companies are fumbling the bag at the moment, LinkedIn is actually doing pretty well. Owned and run by Microsoft, LinkedIn recently said that at the beginning of this year, its users shared 41% more content than they had during the same period in 2021.
“Other social media platforms were changing their algorithms or operating rules,” Selena Rezvani, a LinkedIn-fluencer (we’re calling dibs on this pun), told Bloomberg. “On Instagram or TikTok, there’s more frustration because what worked more than a year ago, or even six months ago that got success and got tons of eyeballs doesn’t today. There’s more of a steadiness with LinkedIn.”
Maybe a network based around professionalism isn’t the best place for real connection, but is that connection possible on Instagram, Twitter, Facebook or TikTok? And there may actually be more honesty on LinkedIn than most people would expect. With hundreds of thousands of tech layoffs being in the news over the past year or so, LinkedIn is the platform where many people were posting about these developments.
“It was an unwritten assumption before that job-seeking has to be as private as possible,” said Rohan Rajiv, director of product management for careers at LinkedIn, mentioning how the wave of layoffs that happened during the COVID pandemic could’ve shifted peoples’ attitudes. “I think what has changed is that this has become more the norm now. There is a complete destigmatization.”
…don’t forget to follow the TMS LinkedIn page, btw.