A few minutes every morning is all you need.
Stay up to date on the world's Headlines and Human Stories. It's fun, it's factual, it's fluff-free.
Celebrity brands have become super popular in recent years – what better way to promote a product than through a celebrity with an established fan base? From Kim Kardashian’s SKIMS encouraging body positivity through shapewear to Rihanna’s Fenty Beauty offering cosmetics for diverse skin tones, celebrity brands have made big waves in business and across social media.
But SKIMS, Fenty and Kylie’s viral lippies aren’t the only big names to keep an eye out for. This year there are some other brands to watch, some expanding, while others take their first stab at joining the market.
SKIMS is looking to expand after making international developments, with Kardashian testing the waters in Hong Kong and Paris. The company plans to open its first brick-and-mortar stores in Los Angeles and New York this year. It’s no surprise, considering SKIMS took the underwear industry by storm last year, raking in almost US$1 billion in net sales. It’s also the talk of the town that it may be up for an initial public offering (IPO) this year.
While Dolly Parton has had the career of a lifetime as a singer, songwriter and actress, she also shines as a businesswoman. From branded cakes to books, including one co-written with James Patterson, Dolly has done it all. This year, she’ll be partnering with Lifetime Brands for a line of kitchenware as well as making plans for her own Dolly TV network.
“Wonder Woman” star Gal Gadot is making waves in the pasta world. Her line of boxed macaroni and cheese, Goodles, is looking to boost its production capacity after raising US$13 million from a private equity firm linked to Bernard Arnault (one of richest men in the world). With flavors like Twist My Parm and Cheddy Mac, the boxed mac and cheese tripled sales last year.
Finally, Beyonce Knowles (aka Queen Bey) is dipping her toes in the celebrity branding market after announcing plans for a hair-care line. The idea, sparked from a core memory the star spoke of from her first job sweeping in her mother’s salon, is all part of her desire to carry on her mom’s legacy. But, there’s high anticipation from her Beyhive on what’s to come from this line.