![Ryanair forced to pull ads claiming it has ‘lowest CO2 emissions’](/content/images/size/w720/wp-content/uploads/2020/02/SCHEME.jpg)
Ryanair forced to pull ads claiming it has ‘lowest CO2 emissions’
On Wednesday, February 5, the United Kingdom’s Advertising Standards Authority (ASA) ruled that Ireland-based airline Ryanair must pull “misleading” ads. Those ads claim that Ryanair flights produce the lowest carbon dioxide (CO2) emission of any European airline. An investigation by the ASA determined that those claims were not substantiated.