![YouTube Shorts](/content/images/size/w720/wp-content/uploads/2022/09/2022-09-20T175816Z_1_LYNXMPEI8J10U_RTROPTP_4_ALPHABET-GOOGLE-YOUTUBE-scaled.jpg)
YouTube courts its Shorts creators in a bid to beat TikTok
In September 2020, Google-owned YouTube launched its Shorts feature to compete with the TikTok user explosion. TikTok has over a billion monthly active users, and other social media platforms (like YouTube) are trying to catch up with it. This has been a difficult shift, with Shorts costing YouTube a quarter-billion