Hong Kong’s Shake Shack welcomes 2023 with its new Hot Honey menu

Celebrate the Chinese New Year with Shake Shack's new Hot Honey Chicken menu, now available in Hong Kong for the first time from January 16 to February 26. This year, welcome in the Year of the Rabbit, as Chinese New Year is always a time for feasting, celebrating and coming together in the name of good health, good luck and good fortune. What better way to do that than to dip your fingers into some delectable Shake Shack meals?

Shake Shack's Hot Honey sweet and spicy sauce, with its golden yellow and blazing red colors, symbolizes good fortune and prosperity for the coming year.

The Hot Honey Chicken Sandwich (HK$63) is a twist on the classic Chicken Shack. It features hot honey-glazed crispy chicken topped with cabbage and green apple slaw on a toasted potato bun. You can choose between chicken thigh or chicken breast for your sandwich, so pick your favorite piece! The chicken is fresh, hand-breaded and cooked to order without any antibiotics or hormones.

Hot Honey Chicken Bites are also an exciting, limited-time offering. These crispy, whole white meat chicken pieces come with the Shack's signature Hot Honey sauce on the side. These bites are perfect for sharing with family and friends and are available in servings of 6 (HK$40) or 10 (HK$56).

On top of all this, Shake Shack is offering limited-edition red packets for festival celebrations in addition to its new sweet and spicy menu. Starting on January 17, guests can receive the red packets by visiting their local Shake Shack and ordering any Hot Honey menu items. Keep in mind that stocks are limited and will be on a first-come, first-served basis.

Shake Shack invites everyone to begin the Year of the Rabbit with a sweet and spicy feast of good fortune. So whether you're grabbing a bite or planning a festive party, come to Shake Shack and join in on the fun with a warm kung hei fat choi!

With assistance from Plug Agency and Shake Shack, Hong Kong.