![Musical artists and labels are turning to TikTok for greater exposure](/content/images/size/w720/wp-content/uploads/2021/03/Musical-artists-and-labels-are-turning-to-TikTok-for-greater-exposure.jpg)
Musical artists and labels are turning to TikTok for greater exposure
Due to the app’s influence, musicians and music labels are looking to the platform as a means for gaining exposure.
In the 1996 Tom Hanks comedy, “That Thing You Do!,” the members of the fictional 1960s rock band at the center of the movie break out into exuberant cheers